After spending so much time editing video to music I started to pick up music production. Quite ironic since my film mentorship actually started as a music editing mentorship before deciding quickly that I’d rather learn film. One of the last thing I remember my instructor telling me was how “they’re both the same”…
A couple years later but now intrigued, I wanted to spend a weekend learning how to compose music with the (now) dinosaur music composition software – Fruity Loops. Unfortunately my weekend session turned into a month obsession as i found fruity loops to be a somewhat awkward or buggy program (err, at least my cracked version was).
None-the-less “1st Rendered Music Track” was the foundation to my new passion – music. Way ahead of it’s time as it was composed in 2005, “1st Rendered Music Track”" is still one of my favorite experiential electronica tracks.
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As an encore to its phenomenally successful series Carmen Electras Aerobic Striptease, which has sold over 600,000 copies in a dozen languages worldwide, DNA Studio created and produced the ENVY aerobic fitness series – a compliment to the 90’s fitness classic “Body of Steel” series.
Leading DNA Studio’s interactive social media outreach efforts as the Social Media Marketing Manager, I was responsible for creating the video’s online banners from pre-made graphic assets, developing the Myspace page and posting video promotional samples to Youtube.
Marketed nation-wide, this dynamic super-team fitness concept was shot in HD at the beautiful, exclusive Yelapa Cove near Puerto Vallarta, Mexico. The DVD series was released during the 2005 holiday season and was initially sold exclusively by DNA Studio through the web and through a dedicated call center at 1-800-969-ENVY.
*disclaimer: I did not produce or edit this video. I was in charge of directing the video series social media marketing strategies.