Dream Portfolio

Archive for May, 2006


…an original poem by anthony cerreta


If this pen could talk I’m sure it would say, absolutely nothing.


Sometimes too hard.

Of course it’s hard, really hard. It’s never fun until you scar.

I hate it when you watched though.

It was never to win [really] but with you I’ll confide, that everything I think within are all these thoughts I’m trying to hide. Not till when I dig down deep inside, that I see the demise of all my lies. [self thought tries of lies to hide]

I realize I showed you everything,

yea but don’t think too hard my dear, it’s just some trickery whispered in your ear. For it’s when I’m holding you so close, that I can see everything so CLEAR

With You I could never Lose.

While at DNA Studio I was approached by a Producer who asked if I would be willing to help their friend whose Myspace identity had been stolen.

MySpace.com Blogs - POE MySpace Blog
Read PoE’s Blog on myspace.

Someone had created a fake Myspace page and acted just like the celebrity musician on the popular social network to solicit her fans for money. After hearing such a sad story of innocent fans being betrayed, I offered to help at no cost. After contacting Myspace and releasing several campaign tactics geared toward damage control and reputation management (such viral video’s created personally by the real musician), order was quickly restored and her fan base began to grow exponentially.

POE on MySpace Music - Free Streaming MP3s, Pictures & Music Downloads
visit PoE on Myspace who has 39,000+ friends and 2,748,000+ music plays

Although this campaign was born from unfortunate circumstances, no one could deny its successful outcome. We created a valuable social networking, reputation management, damage control, educational resource and marketing tool that has been used in all recent campaigns. (Plus, there were always a bunch of smiles in the room which made for a productive and worthwhile environment!)

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