Dream Portfolio

Associate Producer & Social Media Marketing Manager for Paula Abdul Cardio Cheer Series


2006, Blog, Video, Work

Developed for American Idol’s Paula Abdul, America’s most famous cheerleader, this 5-disc DVD set offers, for the very first time, a package that shares – and breaks down – the training techniques, moves, skills and drills of professional. It’s everything a cheerleader needs to tighten the body, increase flexibility, add punch to jumps and take her performance to new heights. It’s also a great tool for anyone who wants to lose weight and get into tip top shape with a workout that’s fun, energizing and entertaining.

14,000+ views on youtube, 4,000+ views on myspace

After successfully creating the entertainment and media distribution department and raising the Better Buisiness Bureau rating for DNA Studio from an F to a B+, I soon became the Associate Producer for the Paula Abdul Cardio Cheer series.

MySpace.com - Paula Abdul Cardio Cheer - 21 - Female - span class=lastlogin, CALIFORNIA - www.myspace.com-pacc
Paula Abdul Cardio Cheer on myspace

As the video series Social Media Marketing Manager, I lead the interactive social media outreach efforts for the Paula Abdul Cardio Cheer series. I was also responsible for creating the video’s online banners from pre-made graphic assets, developing the Myspace page and posting video promotional samples to Youtube.


Behind the scene pictures on set at Warner Brothers Studios in Burbank, California.

*disclaimer: I did not produce or edit this video. I was in charge of the video series’ social media marketing strategies and pre and post production under the producer’s direction. The Paula Abdul Cardio Cheer workout series starred Paula Abdul and was shot in Warner Brothers Studios in Burbank California under Executive Producer and DNA Studio COO, Chris Gibbin.

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