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Facebook replaces “Become a Fan” with “Like”

19.04.2010

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As most of us in the social media world already know, today Facebook replaced the "Become a Fan" button on company and business pages with the "Like" button.  Do I "like" it?  No, but then again Facebook didn't ask my opinion before they changed it.  They probably didn't ask my opinion because they didn't change anything except for the language, or at least that's what I tell myself. :P   Still nonetheless, when I look through the relevant information in their help section, I still can't find much of a difference to the change besides terminology. 

http://www.facebook.com/help/?topic=profileconnections

With the change, if you click the "like" button on your friends comments or posts – nothing much happens except you state that you "like" it.  However, when you click "like" on a company or business profile page that page's activity will start to show up in your news stream.  

According to Facebook,

Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.

To improve your experience and promote consistency across the site, we've changed the language for Pages from "Fan" to "Like." We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested.

When you click "Like" on a Page, you are making a connection to that Page. The Page will be displayed in your profile, and in turn, you will be displayed on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.

No. When you see a Feed story about a friend Liking a Page, there will be no feedback links below that story. However, if you hover over the Page name, you will see a small preview of the Page and the number of other people who have also Liked that Page. You can then Like that Page to add it to your profile, or you can click through to the Page itself.

Yes. Liking a Page means you are connecting to that Page. When you connect to a Page, it will appear in your profile and you will appear on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.
On the other hand, when you click "Like" on a piece of content that a friend posts, you are simply letting your friend know that you like it without leaving a comment.
Why don't I "like" it, you might ask?  Well how can two words mean the same thing and not confuse people??  I mean what's next, "Hi, I'm facebook – it's nice to MEAT you?" … that doesn't seem to BEE transparent, or at the very least CORDIAL (cherry).  I want the 'become a fan' button to come back because I'm stuck in my ways … or maybe because I like the competitive advantage it claimed to have given our Dippin' Dots facebook page.  With over one-million fans, that's more than pepsi!  :)

@AnthonyCerreta

Posted via email from ntho: anthony cerreta

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