Dream Portfolio

2007

Laser Graffiti is the use of networked lasers, laptops and projectors that allow them to paint “nondestructive, reversible” graffiti with light on the sides of buildings.

Although semi-dangerous to those who are not careful, I have become intrigued with the possibilities after studying concepts and planning for a guerrilla marketing stunt with Dr. TATTOFF, Laser Tattoo Removal Experts.

Check out a video from the innovators, Graffiti Research Lab.



http://www.youtube.com/watch?v=EFWcAkxzkv4

Below is a list I have compiled which outlines the necessary components and capitol needed to perform this wicked advertising stunt. The document also includes links to purchase the necessary parts over the internet.


Laser Grafiti Research & Equipment Costs

For more information and help from the creators and Theodore Watson, check out:

TGLOvers is an experiential electronica breakbeat track composed using a Korg Electribe RmkII drum machine. As a bonus, play this in your iTunes for cool podcast visuals and click-through links.




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Download: ntho-TGLOvers.mp3.zip.

“SNAG” is a guide to managing social networking accounts and how to effectively use social networking, bookmarking, viral videos, podcasting, RSS feeds and mobile marketing to to manage a brand’s image. Also includes analyzation and optimization techniques for advanced users.


Social Networking Account Guide (SNAG)

Facey Spacey is your One Stop Web 2.0 Social Media Shop.

Imagine you just received $5 million dollars in funding, hired the best in-house staff and top programmers you could find, leased an office for the next 3 years, purchased all the necessary equipment and you’re finally ready to make your startup an actuality. Now cut that amount of money in 20, go back to your apartment, go back to your computer and make the same startup dream an actuality without the millions.


FaceySpacey---Your-One-Stop-Social-Media-Shop--Home
faceyspacey.com

As CMO for Facey Spacey, I can proudly say that we provide cutting edge web and social media marketing services and consultation. We call ourselves “Your Social Media One Stop Shop” and “The Startup Incubator”, We don’t just emulate the startup environment, we are the startup environment and live this through our day-to-day affairs.

We don’t take hundreds of projects and we only do large projects, often taking an equity percentage. Our secret sauce is vision, planning and hard-work. We mastered the outsourcing process to save our projects money, and we have proven experience to make dreams turn to software.

Interested and want to chat more? Contact me or find me online at…

http://www.linkedin.com/in/anthonycerreta
http://www.myspace.com/anthonycerreta
http://www.facebook.com/p/Anthony_Cerreta/522124688
http://twitter.com/anthonycerreta

Efficiently track statistics for your Myspace profile with this easy-to-use excel guide (complete with all the math;)


Social Networking Analysis Chart (SNAC) Myspace

A very extensive excel guide to thoroughly analyze your competition’s websites. Includes strategies and links for utilizing great online tools.


Online Competitor Analysis Chart

In preparation for our pet turtle’s first day in his brand new aquarium, we thought he might appreciate a floating log. At the time we didn’t realize that a REAL log would not suffice, so we scrubbed a log to clean it before placing it in the aquarium.

Two funny videos were created in the process – hope you enjoy!


Step-by-step guide to break into social networking and the necessary tools to use when approaching reputation management, image branding and social networking analysis online.


Plan of Action for Company Social Networking

A document which highlights (by category) the general responsibilities of an online marketing manager.


Online Marketing Manager Objectives

As the Online Marketing Manager for Dr. TATTOFF, I had the fortunate opportunity to work directly with a very innovative team to position the company as experts within the laser tattoo removal industry. I was especially excited since the marketing endeavor was within a challenging but trendy new market.

I was responsible for developing, training & managing the online marketing department and online vendors throughout the companies day-to-day affairs and Initial Public Offering (IPO). This included clinical online outreach, social networking & customer service management.


Laser-Tattoo-Removal-from-Dr.-TATTOFF
drtattoff.com created by Facey Spacey


During this tenure I was also able to work closely with James Gillmore, founder and CEO of Facey Spacey Technologies, Inc. to redisign the Dr. TATTOFF website, which can currently be seen at www.DrTATTOFF.com

Further accomplishments included:
• Assisted VP of Marketing & CMO with marketing campaign conception.
• Conceptualized, acquired and managed Company’s current website redesign.
• QA testing and Corporate Training of Company’s online technologies and campaigns.
• Created and analyzed monthly online progress financial and reports for Senior Executives.
• Spearheaded the development, design and analyzation of viral online & offline marketing strategies and advertising buys.
• Wrote company manuals on Social Networking, Corporate Blogging, Pod casting, Viral Video Marketing, Bookmarking, RSS feeds and Company Online Directory Submissions.

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