Dream Portfolio

Posts Tagged "Blog"

These Newspaper Fails too good to be true were sent to me today in a (spam) email.


See and download the full gallery on posterous

Posted via email from ntho: anthony cerreta

Dippin’ Dots, the ice cream of the future, sought an interactive campaign for Q4 that would resonate with their core demographic and drive new excitement. Little did they realize that “something strange was coming to their planet … us!” Realizing a partnership opportunity, matrixx connected Dippin’ Dots with the Sony Pictures new movie launch ‘Planet 51’ staring Dwayne Johnson, Jessica Biel, Justin Long, Seann William Scott, Gary Oldman and John Cleese.

Get the flash player here: http://www.adobe.com/flashplayer

As Senior Interactive Producer for matrixx, we came up with the Dippin’ Dots Planet 51 Movie Sweeps! Leveraging the popular Dippin’ Dots Page on Facebook to host the sweeps (currently the #27 page on Facebook), one lucky family won a Trip to Hollywood, CA to the red carpet premiere party for Planet 51. The trip was for 4 people and included airfare and hotel for 3 days/2 nights (drawing on November 4, 2009). Other prizes included a 1-year supply of Dippin’ Dots ice cream (drawing on December 17, 2009) and 30 SEGA Planet 51 video games for either PS3, Xbox 360, Nintendo DS or Wii (drawing approximately each week for two winners).

The Dippin’ Dots Page on Facebook contained many engaging elements which included several unique mini-promotions that gave away Dippin ‘ Dots ice cream party-packs, new Dots ‘n Cream ice cream, the new Dippin’ Dots frozen Dot-maker toy, Dippin’ Dots licensed lip balm & lip gloss, a Dippin’ Dots Creative Art Set, downloadable coupons for Dippin’ Dots ice cream (to further drive in-store sales), Space Camp the game for Wii and even FREE mobile wallpaper when you text ‘51’ to 26000 from your mobile phone provided by Planet 51 the movie.

Get the flash player here: http://www.adobe.com/flashplayer

Additionally, Dippin’ Dots came out with a new ice cream flavor – Planet 51 ice cream! “Alien Green” vanilla Dippin’ Dots with top-secret space rocks that crunch and pop! (most definitely my favorite ice cream flavor all-time) was a huge hit with the Franchisees and Sony as well as everyone else involved in the campaign.


The campaign began on September 11, 2009 and ends December 16, 2009. So far the campaign has been a huge success generating millions of branded user engagements across the board and encouraging tens of thousands of new members to join the Dippin’ Dots 0/40 e-Club.

None of this could have been possible without the creative designs Scott Salchli from Dippin’ Dots and Al Morales from matrixx, as well as the helpful planning and superior campaign management from Erin Brown. Thanks for a really great campaign you guys!

..:.::aka dj ntho's dream cloud::.:.. 


Computer Hardware Overview:

Machine Model:    MacBook Pro
  Model Identifier:    MacBookPro4,1
  Processor Name:    Intel Core 2 Duo
  Processor Speed:    2.4 GHz
  Number Of Processors:    1
  Total Number Of Cores:    2
  L2 Cache:    3 MB
  Memory:    4 GB
  Bus Speed:    800 MHz
  Boot ROM Version:    MBP41.00C1.B03
  SMC Version:    1.27f1
  Sudden Motion Sensor:
  State:    Enabled

Machine Model:    iMac
  CPU Type:    PowerPC 750  (83.2)
  Number Of CPUs:    1
  CPU Speed:    400 MHz
  L2 Cache (per CPU):    512 KB
  Memory:    640 MB
  Bus Speed:    100 MHz
  Boot ROM Version:    4.1.9f1

External External Hard Drive Overview:

WD Passport 1TB External Hard Drive
WD Passport 100GExternal Hard Drive
Lacie 250 GB External Hard Drive

Music Equipment Overview:

2 Stanton Str8 Direct Drive Turntables
Behringer DJX700 4 Channel Mixer
Korg Electribe RmkII Drum Machine
Sony MDR-V600 Headphones

Music Software Overview:

Audacity 1
Ableton Live 6
Virtual DJ 5
iTunes 9
GarageBand 4 (never used)

…plus years of sweat, tears & joy


See and download the full gallery on posterous

Posted via email from ntho: anthony cerreta

Justin Timberlake’s “(Another Song) All Over Again” slowed down to a tempo of about 45 bpm and in a different key. Mixed with Sarah McLachlan’s ” Fear (Hybrid’s Super Collider Mix)” and also includes Justin Timberlake’s “Losing My Way”.

Spun using 2 direct drive Stanton Str8 30’s, Behringer DJx700 mixer plus Ableton Live on MacBook Pro.

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Here is the ORIGINAL version:

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I thought it was cool to hear how great the track sounded slowed down so much – it reminded me more of classic R&B.

Download: ntho-Slow-Down-Justin-Timberlake-060109.mp3.zip.

Which Version of This Song Do You Like Better?

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Johnsonville Sausages – America’s favorite bratwurst, Italian sausage, breakfast sausage and smoked sausage – sought an online interactive solution to kickoff the 2009 summer grilling season. With a strong, previously established supporting audience offline, it was important to make our technological online-savvy initiatives very user-friendly.

As Senior Interactive Producer for matrixx, we came up with the CreateYourOwnVille.com website. By visiting Johnsonville’s CreateYourOwnVille.com website, users are able to register and create their own ‘Ville’ for the chance to win great summer grill packages. In addition users can also submit their VILLE for a grand prize $10,000 and a chance to have their VILLE become the next Johnsonville national print ad.

Johnsonville ___villeCreateYourOwnVille.com

Upon creation a user’s photo is submitted to the interactive gallery and map for their peers to vote on. The top 5 VILLE’s of each category will be submitted to Johnsonville Executives who decide the final VILLE which will be become the next national Johnsonville ad and receive the $10,000 cash prize. Curious who won?

As Senior Interactive Producer I was responsible for creating the initial campaign concepts, determining the interactive elements, drafting the initial sitemap and budgeting the entire campaign. Additionally I was involved in the creative phone brainstorming sessions between our matrixx team and Johnsonville.

Get the flash player here: http://www.adobe.com/flashplayer

NOTE: These were pre-campaign examples only – not actual user generated “VILLES”

After getting the go ahead I was excited to work with the uber creative and innovative Tech by Design and their initial design and flow. I pulled ideas from the official Johnsonville.com website created by Tech by Design as well as my interests in cognitive psychology to create the campaign website’s sitemap and lead the team through the planning of all the technical aspects to furthered user engagement and enjoyment.

I worked with the brilliant Kelly McCallion to manage our innovative creative team responsible for seeding the campaign and acting as brand ambassadors for Johnsonville’s CreateYourOwnVille.com website, the newly created Johnsonville blog, the Johnsonville branded social networks. The brand ambassadors were also responsible for answering consumer feedback, approving/denying each user uploaded photo and collecting and analyzing the underlying analytics to map offline consumers trends and practices and much, much more. Additionally, I was also responsible for managing the online banner ad creation process and monitoring the campaign’s online ads and adwords.

Another cool interactive feature we implemented was an instant win element via mobile “text-in”. After seeing one of many Johnsonville Mobile Ads distributed across the nation, viewers were encouraged to ‘text-in’ for their chance to win one of many instant-win prizes or even the grand ‘text-in’ prize – an ultimate block party with the Big Taste Grill! (Quite possibly the best block party your neighborhood has ever seen!)

Johnsonville’s ‘Big Taste Grill’ was one of the many mobile-branded assets that traveled across the nation to some of the hottest spots of summer such as the AVP Pro Tour here in Huntington Beach, CA. The mobile campaign ads ran during the Create Your Own Ville promotion and also encouraged texters to ‘Create Their Own Ville’ at Create Your Own Ville.com. Thousands of mobile phone users texted in to win one of many cool prizes like Johnsonville t-shirts, aprons, coupons or free game-play at Sim Dynasty, home of online fantasy simulation baseball.

Get the flash player here: http://www.adobe.com/flashplayer

The campaign was also promoted and advertised using several traditional marketing channels including television and print (magazine, newspaper & direct mail).

Get the flash player here: http://www.adobe.com/flashplayer

Billboards were also strategically placed across the nation to advertise the campaign.

Get the flash player here: http://www.adobe.com/flashplayer

Overall the campaign has been a huge success generating millions of page views and deep brand engagements. Thousands of user generated ‘Villes’ were created, tens-of-thousands of votes were cast, tens-of-thousands of fans were connected via social networking and thousands of mobile numbers were opted-in over the few months, establishing Johnsonville consumers with deep brand engagements (on average over minutes at a time) and increasing the Johnsonville email enthusiasts club by ~100%. Additionally with the help of matrixx, the Johnsonville brand has been positively associated with Igloo Coolers and Gander Mountain through innovative prizing partnerships.

Furthermore, we were all happy to hear our efforts were globally recognized when Johnsonville CreateYourOwnville.com won a prestigious W3 award! Great job team!!

Click to Visit Brandweek’s Article about the CreateYourOwnVille Campaign.


Special Note: With the first initial concepts developed in July of 2008, this idea later helped establish the Schlotzsky’s Big League Clubz campaign.

Creative Director for Dream Success Management. Responsible for the design of the logo, company letterhead and the development of this Dream Portfolio website.

Dream Success Logo Design, Letterhead Design & Blog Development

The Schlotzsky’s Big League Clubz promotion has won the platinum award in the Hermes Creative Awards competition for 2009!

As Senior Interactive Producer for matrixx who produced the Schlotzsky’s Big League Clubz campaign, I couldn’t be prouder. The Hermes competition is run by the Association of Marketing & Communications Professionals and is very prestigious/honors the very best of the best creative campaigns.


In this 14th year of the competition, over 3,700 entries were judged in 142 categories (Publications, Photography, Design, Copywriting, Marketing Collateral, etc). Other premiere brands joining Schlotzsky’s as platinum winners this year in the “Web/Electronic Media” category are Cuisinart, Hormel Foods, Lockheed Martin, Nikon, USPS and Disneyland.

To celebrate the premiere of Schlotzsky’s new Big League Clubz Sandwiches, matrixx constructed an experiential in-store and online UGC social media marketing campaign built around the spirit of america’s favorite past-time, collecting baseball cards.

When customers bought a “Big League Clubz” sandwich at any Schlotzsky’s restaurant, they received a trading card promoting the sandwiches and highlighting the elements of the sweepstakes. Each of the three trading cards featured a different Big League Clubz sandwich. Fans who collected any three trading cards could upload a creative picture of themselves and trade these pictures to the www.BigLeagueClubz.com photo gallery to receive a free, personalized “Lotz Better” mini bat courtesy of Schlotzsky’s.


As Senior Interactive Producer for matrixx I lead the creation of the campaign and budgeted, established the graphic user interface and managed a baseball themed sweepstakes with an all-inclusive trip to “See All th Stars” in St. Louis, Missouri at the same time the city hosts the 2009 all-star baseball game. In addition, I also lead the blog, blogger outreach and social network development and worked with a great team to develop the best offline marketing strategy and content.

The online campaign microsite contained many user engaging elements which includes an online baseball advergame, a downloadable Yahoo! baseball scores desktop widget, a “Draft your Friends” Facebook Application and a photo UGC element using a Flickr API key.

Additional experiential advertisements include text-in mobile subscriber lists and a campaign partnership with SimDynasty online simulation fantasy baseball.

Logos & Print Graphics

In addition I was also responsible for creating and analyzing the innovative campaign blogger outreach strategies.

Within the first 30 days of the campaign, the microsite has received thousands registrations and millions of deep brand engagements. Months after the campaign has ended, we are still seeing thousands of game loads each day.

Online Banners & Ads

My first trip to Schlotzsky’s. It was a tough decision, but the Beef ‘n Bacon Big League Clubz Sandwich was probably my favorite. (It’s the bread!)

My trip to Schlotzsky’s in Orange County, CA!

As Creative Director for Ferbs Cosmetics, Temporary Tattoo Cover up, I led our team through the initial design development of Ferbs Cosmetics Tattoo Cover up company logo and branding.

ferbs logo

Created from the brilliance of designer Jack Rossi, the greatest challenge was finding a design that had the longevity for a timeless fashion while still being generic enough to appeal to both genders. It was tough and there were several (hundred) concepts developed in the meantime. Alas, these are the near-visions that escaped the recycle bin.

Take the latest cosmetic design survey.

Think you could design something better? We’re always looking for great artists who understand the tattoo community. Submit your Tattoo Cover up Logo, ideas or creative drafts and we’d love to see if our concepts are on the same page.

Jennifer Podany explains the steps it takes to completely cover a tattoo using Ferbs Cosmetics Tattoo Undercover.

Video shot using a hand-held Panasonic camcorder in one single full-length shot to prove credibility. Branded & watermarked in Adobe Premiere on a MacBook Pro.

Click the “more” button at the end of the video to watch Ferbs Cosmetics full-length tattoo cover up tutorial video.

Learn more about Ferbs Cosmetics and watch more Tattoo Cover up videos at FerbsCosmetics.com

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