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Posts Tagged "doc"

A self-hosted mini-promotion can be very beneficial and works great at building and engaging the brand’s social community. For example, if you have a little extra product lying around and want to turn it into a positive image branding campaign that promotes customer appreciation – it is probably not efficient idea to create a full-blown marketing campaign.  After all, we only wanted to engage the consumer audience and build image branding while showcasing customer appreciation – not lose money gaining approval and consulting legal with rules that cost more than the prize. 

When creating a new campaign online, there are several steps that can be easily missed when rushing toward a fast-approaching deadline. Often, some of the steps which are easy to forget are requirements by the FTC. When creating a campaign that will award a significant prize value it is very important that you consult proper legal help and make sure all of your bases are covered in very precise and specific ‘rules’. Some states even require you to register your promotion officially if the combined prize value is over $5,000. For more help and information on sweepstakes rules take a look at http://www.fredlaw.com/articles/marketing/mark_0310_srb.html.

Now, I am not a lawyer, and in no way should this replace or suffice as proper legal representation.  You definitely need to clearly define and post the rules of your promotion.  Even if you you weren’t regulated to do so, you would still want to avoid the pain, confusion and sweat that comes without having clearly defined rules, trust me.  If you can afford it, consult your legal department to draft specific rules for every campaign give-away – it’s just a safe thing to do.  However, if you can’t or do not have the time, this easy-to-follow, 15-item checklist will help ensure your campaign meets all the basic requirements without missing any of the promotional opportunities that help make these online mini-promotions so successful and worthwhile. 

Did I miss anything or do you have a trick up your sleeve which you feel works better?  If so, make sure to let me know so I can update my approach.  Since we live in an ever-changing society, so must my procedures! 

@AnthonyCerreta

Posted via email from ntho: anthony cerreta

Example At-Will Agreement to be used when hiring employees or long-term freelancers.


Example At-Will Agreement

A simple example letter to be used when extending your services to an individual or company.

In this example, we showcase a generic template used when reaching out to new clients in need of online web development, marketing or social networking with Facey Spacey Technologies, LLC.


Example Letter to Use When Extending Your Web Development Services

Craigslist has certain guidelines and restrictions which prevent people from marketing their services to every Craigslist city.

This easy to use excel spreadsheet explains a specific posting strategy to avoid getting in trouble with Craigslist – which day you sent what posting to which city and easily records and tracks your efforts to avoid over posting. (Can you say that ten times fast?!)


Craigslist Ad Posting Strategy 2008

Press Kit for Dr. TATTOFF, Laser Tattoo Removal Experts. My responsibilities included organizing and designing the online press articles as well as constructing the general flow of the document.


Press Kit for Dr. TATTOFF, Laser Tattoo Removal Experts

Laser Graffiti is the use of networked lasers, laptops and projectors that allow them to paint “nondestructive, reversible” graffiti with light on the sides of buildings.

Although semi-dangerous to those who are not careful, I have become intrigued with the possibilities after studying concepts and planning for a guerrilla marketing stunt with Dr. TATTOFF, Laser Tattoo Removal Experts.

Check out a video from the innovators, Graffiti Research Lab.



http://www.youtube.com/watch?v=EFWcAkxzkv4

Below is a list I have compiled which outlines the necessary components and capitol needed to perform this wicked advertising stunt. The document also includes links to purchase the necessary parts over the internet.


Laser Grafiti Research & Equipment Costs

For more information and help from the creators and Theodore Watson, check out:

“SNAG” is a guide to managing social networking accounts and how to effectively use social networking, bookmarking, viral videos, podcasting, RSS feeds and mobile marketing to to manage a brand’s image. Also includes analyzation and optimization techniques for advanced users.


Social Networking Account Guide (SNAG)

A very extensive excel guide to thoroughly analyze your competition’s websites. Includes strategies and links for utilizing great online tools.


Online Competitor Analysis Chart

Step-by-step guide to break into social networking and the necessary tools to use when approaching reputation management, image branding and social networking analysis online.


Plan of Action for Company Social Networking

A document which highlights (by category) the general responsibilities of an online marketing manager.


Online Marketing Manager Objectives

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