Dream Portfolio

Posts Tagged "entertainment"

Almost ever since I have moved to California I have known Jen, although I didn’t always know how important she would become to me. Like most relationships, through the years we have gone through a lot together and I wouldn’t have it any other way. Jen is my best friend and I am very lucky to have her as a part of my life. I was thinking about her when I mixed this track.

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(Although I don’t get to spin as much as I should and it shows…) “Anthony It’s You, It’s Me Jen” is a mix by ntho inspired by Jennifer Podany and was spun using 2 direct drive Stanton Str8 30’s, Behringer DJx700 mixer plus Ableton Live & Audacity on MacBook Pro.

Music Mix: “Anthony It’s You, It’s Me Jen” mix includes the following tracks:
1. Kaskade; It’s You, It’s Me (More Vox Mix)
2. Kaskade; It’s You, It’s Me
3. Kaskade: Michelle Weeks; The Light (Jamie Lewis Dub)
4. Ferry Corsten: Fire – Robbie Rivera Remix
5. BT: Force of Gravity (Tiesto Remix)

Download: AnthonyItsYouItsMeJen-111409.mp3.zip.

The W3 Winners have been announced and CreateYourOwnVille.com won a Silver!

As Senior Interactive Producer for the CreateYourOwnVille.com campaign, I was responsible for creating the initial campaign concepts, determining the interactive elements, drafting the initial sitemap and budgeting the entire campaign. Additionally I was involved in the creative phone brainstorming sessions between our matrixx team and Johnsonville.

W3-WinnersAnnounced
Checkout our award-winning campaign site at CreateYourOwnVille.com

The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, BRANDWEEK, Coach, The Ellen Degeneres Show, Estee Lauder, HBO, iNDELIBLE, Monster.com, MTV, Omnicom, Polo Ralph Lauren, Refinery, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo!, and many others. For more info, and a full member roster, please visit www.iavisarts.org.

The whole team was entered (Johnsonville, Tech by Design and matrixx) for this year’s W3 awards … and won!! With almost 3,000 entries from all over the world, we are very proud to join such rare and talented company!

There were some really awesome winners this year in the categories including campaigns for Gillette & EA Sports – http://www.getaloadofthis.ca/2009/gillettetournament/w3/iebc/, 2010 Ford Mustang – http://focus.firstbornmultimedia.com/?ford_2010_mustang, and many others.

Two Best In Show in Food & Beverage were awarded – both for Coca Cola for http://www.sapient.com/awards/integrated-campaign.html and for www.livepositively.com. Other Food & Beverage Gold went to popular brands such as Kraft, Subway, Coca-Cola Coke Zero, Red Bull, Hershey’s Twizzlers, Pepsi Amp Energy Drink, McDonald’s and Jim Beam.

Septemberfest 2009 was hosted at the Paramount Studios lot in Hollywood, California.  I had a great time with some old friends and even made some new ones.   There were over 50 micro-breweries eager to pour their favorite concoctions into our 3 oz. souvenier shot glasses at Septemberfest which made for a great beer-tasting experience.   Plus, it was cool to see that Johnsonville Sausages sold brats right by the front of the entrance.

http://www.drinkeatplay.com/septemberfest/

@AnthonyCerreta
…from my g1


See and download the full gallery on posterous

Posted via email from ntho: anthony cerreta

Justin Timberlake’s “(Another Song) All Over Again” slowed down to a tempo of about 45 bpm and in a different key. Mixed with Sarah McLachlan’s ” Fear (Hybrid’s Super Collider Mix)” and also includes Justin Timberlake’s “Losing My Way”.

Spun using 2 direct drive Stanton Str8 30’s, Behringer DJx700 mixer plus Ableton Live on MacBook Pro.





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Here is the ORIGINAL version:

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I thought it was cool to hear how great the track sounded slowed down so much – it reminded me more of classic R&B.






Download: ntho-Slow-Down-Justin-Timberlake-060109.mp3.zip.

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Johnsonville Sausages – America’s favorite bratwurst, Italian sausage, breakfast sausage and smoked sausage – sought an online interactive solution to kickoff the 2009 summer grilling season. With a strong, previously established supporting audience offline, it was important to make our technological online-savvy initiatives very user-friendly.

As Senior Interactive Producer for matrixx, we came up with the CreateYourOwnVille.com website. By visiting Johnsonville’s CreateYourOwnVille.com website, users are able to register and create their own ‘Ville’ for the chance to win great summer grill packages. In addition users can also submit their VILLE for a grand prize $10,000 and a chance to have their VILLE become the next Johnsonville national print ad.

Johnsonville ___villeCreateYourOwnVille.com

Upon creation a user’s photo is submitted to the interactive gallery and map for their peers to vote on. The top 5 VILLE’s of each category will be submitted to Johnsonville Executives who decide the final VILLE which will be become the next national Johnsonville ad and receive the $10,000 cash prize. Curious who won?

As Senior Interactive Producer I was responsible for creating the initial campaign concepts, determining the interactive elements, drafting the initial sitemap and budgeting the entire campaign. Additionally I was involved in the creative phone brainstorming sessions between our matrixx team and Johnsonville.

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NOTE: These were pre-campaign examples only – not actual user generated “VILLES”

After getting the go ahead I was excited to work with the uber creative and innovative Tech by Design and their initial design and flow. I pulled ideas from the official Johnsonville.com website created by Tech by Design as well as my interests in cognitive psychology to create the campaign website’s sitemap and lead the team through the planning of all the technical aspects to furthered user engagement and enjoyment.

I worked with the brilliant Kelly McCallion to manage our innovative creative team responsible for seeding the campaign and acting as brand ambassadors for Johnsonville’s CreateYourOwnVille.com website, the newly created Johnsonville blog, the Johnsonville branded social networks. The brand ambassadors were also responsible for answering consumer feedback, approving/denying each user uploaded photo and collecting and analyzing the underlying analytics to map offline consumers trends and practices and much, much more. Additionally, I was also responsible for managing the online banner ad creation process and monitoring the campaign’s online ads and adwords.

Another cool interactive feature we implemented was an instant win element via mobile “text-in”. After seeing one of many Johnsonville Mobile Ads distributed across the nation, viewers were encouraged to ‘text-in’ for their chance to win one of many instant-win prizes or even the grand ‘text-in’ prize – an ultimate block party with the Big Taste Grill! (Quite possibly the best block party your neighborhood has ever seen!)

Johnsonville’s ‘Big Taste Grill’ was one of the many mobile-branded assets that traveled across the nation to some of the hottest spots of summer such as the AVP Pro Tour here in Huntington Beach, CA. The mobile campaign ads ran during the Create Your Own Ville promotion and also encouraged texters to ‘Create Their Own Ville’ at Create Your Own Ville.com. Thousands of mobile phone users texted in to win one of many cool prizes like Johnsonville t-shirts, aprons, coupons or free game-play at Sim Dynasty, home of online fantasy simulation baseball.

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The campaign was also promoted and advertised using several traditional marketing channels including television and print (magazine, newspaper & direct mail).

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Billboards were also strategically placed across the nation to advertise the campaign.

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Overall the campaign has been a huge success generating millions of page views and deep brand engagements. Thousands of user generated ‘Villes’ were created, tens-of-thousands of votes were cast, tens-of-thousands of fans were connected via social networking and thousands of mobile numbers were opted-in over the few months, establishing Johnsonville consumers with deep brand engagements (on average over minutes at a time) and increasing the Johnsonville email enthusiasts club by ~100%. Additionally with the help of matrixx, the Johnsonville brand has been positively associated with Igloo Coolers and Gander Mountain through innovative prizing partnerships.

Furthermore, we were all happy to hear our efforts were globally recognized when Johnsonville CreateYourOwnville.com won a prestigious W3 award! Great job team!!

Click to Visit Brandweek’s Article about the CreateYourOwnVille Campaign.

Why-Johnsonville-Is-in-'Happyville'-with-New-Effort

Special Note: With the first initial concepts developed in July of 2008, this idea later helped establish the Schlotzsky’s Big League Clubz campaign.

Creative Director for Dream Success Management. Responsible for the design of the logo, company letterhead and the development of this Dream Portfolio website.


Dream Success Logo Design, Letterhead Design & Blog Development

The Schlotzsky’s Big League Clubz promotion has won the platinum award in the Hermes Creative Awards competition for 2009!

As Senior Interactive Producer for matrixx who produced the Schlotzsky’s Big League Clubz campaign, I couldn’t be prouder. The Hermes competition is run by the Association of Marketing & Communications Professionals and is very prestigious/honors the very best of the best creative campaigns.


BigLeagueClubz-HermesCreativeAward-PlatinumWinners
hermesawards.com

In this 14th year of the competition, over 3,700 entries were judged in 142 categories (Publications, Photography, Design, Copywriting, Marketing Collateral, etc). Other premiere brands joining Schlotzsky’s as platinum winners this year in the “Web/Electronic Media” category are Cuisinart, Hormel Foods, Lockheed Martin, Nikon, USPS and Disneyland.

To celebrate the premiere of Schlotzsky’s new Big League Clubz Sandwiches, matrixx constructed an experiential in-store and online UGC social media marketing campaign built around the spirit of america’s favorite past-time, collecting baseball cards.

When customers bought a “Big League Clubz” sandwich at any Schlotzsky’s restaurant, they received a trading card promoting the sandwiches and highlighting the elements of the sweepstakes. Each of the three trading cards featured a different Big League Clubz sandwich. Fans who collected any three trading cards could upload a creative picture of themselves and trade these pictures to the www.BigLeagueClubz.com photo gallery to receive a free, personalized “Lotz Better” mini bat courtesy of Schlotzsky’s.


Schlotzskys
BigLeagueClubz.com

As Senior Interactive Producer for matrixx I lead the creation of the campaign and budgeted, established the graphic user interface and managed a baseball themed sweepstakes with an all-inclusive trip to “See All th Stars” in St. Louis, Missouri at the same time the city hosts the 2009 all-star baseball game. In addition, I also lead the blog, blogger outreach and social network development and worked with a great team to develop the best offline marketing strategy and content.

The online campaign microsite contained many user engaging elements which includes an online baseball advergame, a downloadable Yahoo! baseball scores desktop widget, a “Draft your Friends” Facebook Application and a photo UGC element using a Flickr API key.

Additional experiential advertisements include text-in mobile subscriber lists and a campaign partnership with SimDynasty online simulation fantasy baseball.


Logos & Print Graphics

In addition I was also responsible for creating and analyzing the innovative campaign blogger outreach strategies.


Within the first 30 days of the campaign, the microsite has received thousands registrations and millions of deep brand engagements. Months after the campaign has ended, we are still seeing thousands of game loads each day.


Online Banners & Ads

My first trip to Schlotzsky’s. It was a tough decision, but the Beef ‘n Bacon Big League Clubz Sandwich was probably my favorite. (It’s the bread!)




My trip to Schlotzsky’s in Orange County, CA!

As Creative Director for Ferbs Cosmetics, Temporary Tattoo Cover up, I led our team through the initial design development of Ferbs Cosmetics Tattoo Cover up company logo and branding.


ferbs logo

Created from the brilliance of designer Jack Rossi, the greatest challenge was finding a design that had the longevity for a timeless fashion while still being generic enough to appeal to both genders. It was tough and there were several (hundred) concepts developed in the meantime. Alas, these are the near-visions that escaped the recycle bin.



Take the latest cosmetic design survey.

Think you could design something better? We’re always looking for great artists who understand the tattoo community. Submit your Tattoo Cover up Logo, ideas or creative drafts and we’d love to see if our concepts are on the same page.

Jennifer Podany explains the steps it takes to completely cover a tattoo using Ferbs Cosmetics Tattoo Undercover.

Video shot using a hand-held Panasonic camcorder in one single full-length shot to prove credibility. Branded & watermarked in Adobe Premiere on a MacBook Pro.


Click the “more” button at the end of the video to watch Ferbs Cosmetics full-length tattoo cover up tutorial video.

Learn more about Ferbs Cosmetics and watch more Tattoo Cover up videos at FerbsCosmetics.com

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