A self-hosted mini-promotion can be very beneficial and works great at building and engaging the brand’s social community. For example, if you have a little extra product lying around and want to turn it into a positive image branding campaign that promotes customer appreciation – it is probably not efficient idea to create a full-blown marketing campaign.After all, we only wanted to engage the consumer audience and build image branding while showcasing customer appreciation – not lose money gaining approval and consulting legal with rules that cost more than the prize.
When creating a new campaign online, there are several steps that can be easily missed when rushing toward a fast-approaching deadline.Often, some of the steps which are easy to forget are requirements by the FTC. When creating a campaign that will award a significant prize value it is very important that you consult proper legal help and make sure all of your bases are covered in very precise and specific ‘rules’.Some states even require you to register your promotion officially if the combined prize value is over $5,000.For more help and information on sweepstakes rules take a look at http://www.fredlaw.com/articles/marketing/mark_0310_srb.html.
Now, I am not a lawyer, and in no way should this replace or suffice as proper legal representation.You definitely need to clearly define and post the rules of your promotion.Even if you you weren’t regulated to do so, you would still want to avoid the pain, confusion and sweat that comes without having clearly defined rules, trust me.If you can afford it, consult your legal department to draft specific rules for every campaign give-away – it’s just a safe thing to do.However, if you can’t or do not have the time, this easy-to-follow, 15-item checklist will help ensure your campaign meets all the basic requirements without missing any of the promotional opportunities that help make these online mini-promotions so successful and worthwhile.
Did I miss anything or do you have a trick up your sleeve which you feel works better?If so, make sure to let me know so I can update my approach.Since we live in an ever-changing society, so must my procedures!
As Senior Interactive Producer for the CreateYourOwnVille.com campaign, I was responsible for creating the initial campaign concepts, determining the interactive elements, drafting the initial sitemap and budgeting the entire campaign. Additionally I was involved in the creative phone brainstorming sessions between our matrixx team and Johnsonville.
The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, BRANDWEEK, Coach, The Ellen Degeneres Show, Estee Lauder, HBO, iNDELIBLE, Monster.com, MTV, Omnicom, Polo Ralph Lauren, Refinery, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo!, and many others. For more info, and a full member roster, please visit www.iavisarts.org.
The whole team was entered (Johnsonville, Tech by Design and matrixx) for this year’s W3 awards … and won!! With almost 3,000 entries from all over the world, we are very proud to join such rare and talented company!
Dippin’ Dots, the ice cream of the future, sought an interactive campaign for Q4 that would resonate with their core demographic and drive new excitement. Little did they realize that “something strange was coming to their planet … us!” Realizing a partnership opportunity, matrixx connected Dippin’ Dots with the Sony Pictures new movie launch ‘Planet 51’ staring Dwayne Johnson, Jessica Biel, Justin Long, Seann William Scott, Gary Oldman and John Cleese.
Get the flash player here: http://www.adobe.com/flashplayer
As Senior Interactive Producer for matrixx, we came up with the Dippin’ Dots Planet 51 Movie Sweeps! Leveraging the popular Dippin’ Dots Page on Facebook to host the sweeps (currently the #27 page on Facebook), one lucky family won a Trip to Hollywood, CA to the red carpet premiere party for Planet 51. The trip was for 4 people and included airfare and hotel for 3 days/2 nights (drawing on November 4, 2009). Other prizes included a 1-year supply of Dippin’ Dots ice cream (drawing on December 17, 2009) and 30 SEGA Planet 51 video games for either PS3, Xbox 360, Nintendo DS or Wii (drawing approximately each week for two winners).
The Dippin’ Dots Page on Facebook contained many engaging elements which included several unique mini-promotions that gave away Dippin ‘ Dots ice cream party-packs, new Dots ‘n Cream ice cream, the new Dippin’ Dots frozen Dot-maker toy, Dippin’ Dots licensed lip balm & lip gloss, a Dippin’ Dots Creative Art Set, downloadable coupons for Dippin’ Dots ice cream (to further drive in-store sales), Space Camp the game for Wii and even FREE mobile wallpaper when you text ‘51’ to 26000 from your mobile phone provided by Planet 51 the movie.
Get the flash player here: http://www.adobe.com/flashplayer
Additionally, Dippin’ Dots came out with a new ice cream flavor – Planet 51 ice cream! “Alien Green” vanilla Dippin’ Dots with top-secret space rocks that crunch and pop! (most definitely my favorite ice cream flavor all-time) was a huge hit with the Franchisees and Sony as well as everyone else involved in the campaign.
The campaign began on September 11, 2009 and ends December 16, 2009. So far the campaign has been a huge success generating millions of branded user engagements across the board and encouraging tens of thousands of new members to join the Dippin’ Dots 0/40 e-Club.
None of this could have been possible without the creative designs Scott Salchli from Dippin’ Dots and Al Morales from matrixx, as well as the helpful planning and superior campaign management from Erin Brown. Thanks for a really great campaign you guys!
Craigslist has certain guidelines and restrictions which prevent people from marketing their services to every Craigslist city.
This easy to use excel spreadsheet explains a specific posting strategy to avoid getting in trouble with Craigslist – which day you sent what posting to which city and easily records and tracks your efforts to avoid over posting. (Can you say that ten times fast?!)
“SNAG” is a guide to managing social networking accounts and how to effectively use social networking, bookmarking, viral videos, podcasting, RSS feeds and mobile marketing to to manage a brand’s image. Also includes analyzation and optimization techniques for advanced users.