Dream Portfolio

Posts Tagged "santa monica"

Busby's in Santa Monica CA is getting a 2nd Floor Pool

What?  A pool and a changing room!?

…from my g1

Posted via email from ntho: anthony cerreta

Johnsonville Sausages – America’s favorite bratwurst, Italian sausage, breakfast sausage and smoked sausage – sought an online interactive solution to kickoff the 2009 summer grilling season. With a strong, previously established supporting audience offline, it was important to make our technological online-savvy initiatives very user-friendly.

As Senior Interactive Producer for matrixx, we came up with the CreateYourOwnVille.com website. By visiting Johnsonville’s CreateYourOwnVille.com website, users are able to register and create their own ‘Ville’ for the chance to win great summer grill packages. In addition users can also submit their VILLE for a grand prize $10,000 and a chance to have their VILLE become the next Johnsonville national print ad.

Johnsonville ___villeCreateYourOwnVille.com

Upon creation a user’s photo is submitted to the interactive gallery and map for their peers to vote on. The top 5 VILLE’s of each category will be submitted to Johnsonville Executives who decide the final VILLE which will be become the next national Johnsonville ad and receive the $10,000 cash prize. Curious who won?

As Senior Interactive Producer I was responsible for creating the initial campaign concepts, determining the interactive elements, drafting the initial sitemap and budgeting the entire campaign. Additionally I was involved in the creative phone brainstorming sessions between our matrixx team and Johnsonville.

Get the flash player here: http://www.adobe.com/flashplayer

NOTE: These were pre-campaign examples only – not actual user generated “VILLES”

After getting the go ahead I was excited to work with the uber creative and innovative Tech by Design and their initial design and flow. I pulled ideas from the official Johnsonville.com website created by Tech by Design as well as my interests in cognitive psychology to create the campaign website’s sitemap and lead the team through the planning of all the technical aspects to furthered user engagement and enjoyment.

I worked with the brilliant Kelly McCallion to manage our innovative creative team responsible for seeding the campaign and acting as brand ambassadors for Johnsonville’s CreateYourOwnVille.com website, the newly created Johnsonville blog, the Johnsonville branded social networks. The brand ambassadors were also responsible for answering consumer feedback, approving/denying each user uploaded photo and collecting and analyzing the underlying analytics to map offline consumers trends and practices and much, much more. Additionally, I was also responsible for managing the online banner ad creation process and monitoring the campaign’s online ads and adwords.

Another cool interactive feature we implemented was an instant win element via mobile “text-in”. After seeing one of many Johnsonville Mobile Ads distributed across the nation, viewers were encouraged to ‘text-in’ for their chance to win one of many instant-win prizes or even the grand ‘text-in’ prize – an ultimate block party with the Big Taste Grill! (Quite possibly the best block party your neighborhood has ever seen!)

Johnsonville’s ‘Big Taste Grill’ was one of the many mobile-branded assets that traveled across the nation to some of the hottest spots of summer such as the AVP Pro Tour here in Huntington Beach, CA. The mobile campaign ads ran during the Create Your Own Ville promotion and also encouraged texters to ‘Create Their Own Ville’ at Create Your Own Ville.com. Thousands of mobile phone users texted in to win one of many cool prizes like Johnsonville t-shirts, aprons, coupons or free game-play at Sim Dynasty, home of online fantasy simulation baseball.

Get the flash player here: http://www.adobe.com/flashplayer

The campaign was also promoted and advertised using several traditional marketing channels including television and print (magazine, newspaper & direct mail).

Get the flash player here: http://www.adobe.com/flashplayer

Billboards were also strategically placed across the nation to advertise the campaign.

Get the flash player here: http://www.adobe.com/flashplayer

Overall the campaign has been a huge success generating millions of page views and deep brand engagements. Thousands of user generated ‘Villes’ were created, tens-of-thousands of votes were cast, tens-of-thousands of fans were connected via social networking and thousands of mobile numbers were opted-in over the few months, establishing Johnsonville consumers with deep brand engagements (on average over minutes at a time) and increasing the Johnsonville email enthusiasts club by ~100%. Additionally with the help of matrixx, the Johnsonville brand has been positively associated with Igloo Coolers and Gander Mountain through innovative prizing partnerships.

Furthermore, we were all happy to hear our efforts were globally recognized when Johnsonville CreateYourOwnville.com won a prestigious W3 award! Great job team!!

Click to Visit Brandweek’s Article about the CreateYourOwnVille Campaign.


Special Note: With the first initial concepts developed in July of 2008, this idea later helped establish the Schlotzsky’s Big League Clubz campaign.

The Schlotzsky’s Big League Clubz promotion has won the platinum award in the Hermes Creative Awards competition for 2009!

As Senior Interactive Producer for matrixx who produced the Schlotzsky’s Big League Clubz campaign, I couldn’t be prouder. The Hermes competition is run by the Association of Marketing & Communications Professionals and is very prestigious/honors the very best of the best creative campaigns.


In this 14th year of the competition, over 3,700 entries were judged in 142 categories (Publications, Photography, Design, Copywriting, Marketing Collateral, etc). Other premiere brands joining Schlotzsky’s as platinum winners this year in the “Web/Electronic Media” category are Cuisinart, Hormel Foods, Lockheed Martin, Nikon, USPS and Disneyland.

To celebrate the premiere of Schlotzsky’s new Big League Clubz Sandwiches, matrixx constructed an experiential in-store and online UGC social media marketing campaign built around the spirit of america’s favorite past-time, collecting baseball cards.

When customers bought a “Big League Clubz” sandwich at any Schlotzsky’s restaurant, they received a trading card promoting the sandwiches and highlighting the elements of the sweepstakes. Each of the three trading cards featured a different Big League Clubz sandwich. Fans who collected any three trading cards could upload a creative picture of themselves and trade these pictures to the www.BigLeagueClubz.com photo gallery to receive a free, personalized “Lotz Better” mini bat courtesy of Schlotzsky’s.


As Senior Interactive Producer for matrixx I lead the creation of the campaign and budgeted, established the graphic user interface and managed a baseball themed sweepstakes with an all-inclusive trip to “See All th Stars” in St. Louis, Missouri at the same time the city hosts the 2009 all-star baseball game. In addition, I also lead the blog, blogger outreach and social network development and worked with a great team to develop the best offline marketing strategy and content.

The online campaign microsite contained many user engaging elements which includes an online baseball advergame, a downloadable Yahoo! baseball scores desktop widget, a “Draft your Friends” Facebook Application and a photo UGC element using a Flickr API key.

Additional experiential advertisements include text-in mobile subscriber lists and a campaign partnership with SimDynasty online simulation fantasy baseball.

Logos & Print Graphics

In addition I was also responsible for creating and analyzing the innovative campaign blogger outreach strategies.

Within the first 30 days of the campaign, the microsite has received thousands registrations and millions of deep brand engagements. Months after the campaign has ended, we are still seeing thousands of game loads each day.

Online Banners & Ads

My first trip to Schlotzsky’s. It was a tough decision, but the Beef ‘n Bacon Big League Clubz Sandwich was probably my favorite. (It’s the bread!)

My trip to Schlotzsky’s in Orange County, CA!

To develop social seeding efforts that compliment the newly created Dippin’ Dots Forty Below Zero club, Matrixx chose to utilize Facebook Fan Pages as our helpful platform.

As Senior Interactive Producer for matrixx, I manage a team that continues to produce engaging brand content and marketing messages to excite over 800k+ active Dippin’ Dots Facebook Page fans with promotions, give-aways, surveys and polls that further develop the brand while interacting with it’s audience.


To celebrate the release of the Universal Studio’s Mummy: Tomb of the Emperor Dragon and further promote the Coby Electronics brand, Matrixx developed an online social networking sweepstakes which included a grand prize trip for four to Universal Studios, Hollywood.

As the Senior Interactive Producer for matrixx, I budgeted and managed the development of the campaign website and our team’s ongoing campaign social networking efforts and analytic monitoring.

men7 sweepstakes

Positioned within many traditional media lanes including Universal Studios and MEN7 Network television advertising, this campaign generated millions of positive impressions, connections, and reviews for all brands involved.

Dippin’ Dots, the ice cream of the future which uses liquid nitrogen at subzero temperatures to produce tiny beads of ice cream, needed a controlled platform for their Franchisee’s to perform local email marketing to their customers.

As Senior Interactive Producer for matrixx, the solution we developed was the “Forty Below Zero Club” – an online club full of fun, games and free ice cream on your birthday.

040Help copy
Dippin’ Dots 0/40 Club

In addition to continued marketing efforts to promote the club, ongoing maintenance has continued into 2009 which includes the ability for members to join the 0/40 Club at www.DippinDots.com, play games, update their preferences and select their favorite Dippin’ Dots locations.

matrixx developed an eleven week Social Media Outreach Campaign for Ameresco, one of the nation’s leading B2B ESCRO’s. Matrixx also placed Ameresco in MTV’s Planet Green starring Rock & Rap icons, Tommy Lee & Ludacris to support Ameresco’s emerging media initiatives.

As Lead Interactive Producer for matrixx I budgeted, managed and designed the Ameresco Social Outreach Campaign.

MySpace.com - Ameresco222 - 22 - Male - Framingham, Massachusetts - www.myspace.com-ameresco

Outreach highlights include over 1,500 green connections that in turn provides access to over 8 million professionals.

Matrixx Case Study-Ameresco Case Study for matrixx’s Ameresco Social Media Outreach Campaign.

matrixx is an award-winning social media production company that specializes in engaging online branded entertainment and brand management. We are experts at driving traffic and sales through social networking and word-of-mouth marketing buzz. Our efforts produce and blend usage, product features and messageing so that it is completely organic to the viewer and can’t be skipped.

Quickly becoming an award-winning Senior Interactive Producer for matrixx, some of my key attribute’s include my passion for artificial intelligence and use of cognitive psychology throughout my work. I have successfully budgeted, planned, produced & managed simultaneous social media marketing campaign pitches, strategies and website development projects.


Clients and brands include Dippin’ Dots, Ameresco, Mummy: Tomb of the Emporer Dragon, Schlotzsky’s, Johnsonville, Chiquita Smoothies, Challenge Dairy, Save-A-Lot & many more.

Key Achievements:
• Platinum Hermes Award Winner for Schlotzksy’s: BigLeagueClubz.com campaign. (Senior Producer)
• Silver W3 Award Winner for Johnsonville: CreateYourOwnVille.com campaign. (Senior Producer)
• Successfully budgeted, managed, implemented and analyzed simultaneous interactive marketing campaigns.
• Contribute to the agency’s interactive capabilities in new business pitches.
• Discover, Identify & Produce new technologies, applications and procedures for the benefit of the industry and brand.
• Design and implement agency’s interactive processes, GUI concept designs, project documentation templates and banner ads.
• Perform first draft of legal documents and create vendor compliance manuals based on retail specifications.
• Procurement of Analyitics, SEO/SEM results, Ad buys & Social Networking ROI for client and case study.
• Client consultation on on User Trending, Social Networking, Blogging and Web & Application Development.
• Train and mentor clients, Emerging Media staff and interns on industry best practices.

“Here it is, the last Monte Carlo match”. Behind the scenes inside my Santa Monica, California bathroom, I attempt to create a cool film effect by filming a miniature toy truck catching on fire. Unfortunately, it didn’t go quite as planned. Check me out as I almost start a fire – Woohoo!

Get Adobe Flash playerPlugin by wpburn.com wordpress themes