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…from my g1

———- Forwarded message ———-
Date: Dec 22, 2009 6:03 AM
Subject: : Perception 9/10ths of the Law



. . .Something To Think About. .. .


Washington, DC Metro Station on a cold January morning in 2007. The man with a violin played six Bach pieces for about 45 minutes. During that time approx. 2 thousand people went through the station, most of them on their way to work. After 3 minutes a middle aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds and then hurried to meet his schedule.

4 minutes later:

The violinist received his first dollar: a woman threw the money in the hat and, without stopping, continued to walk.

 6 minutes:

 A young man leaned against the wall to listen to him, then looked at his watch and started to walk again. 

10 minutes:

A 3-year old boy stopped but his mother tugged him along hurriedly. The kid stopped to look at the violinist again, but the mother pushed hard and the child continued to walk, turning his head all the time. This action was repeated by several other children. Every parent, without exception, forced their children to move on quickly.

45 minutes:
musician played continuously.  Only 6 people stopped and listened for a short while. About 20 gave money but continued to walk at their normal pace.  The man collected a total of $32.

1 hour:

He finished playing and silence took over. No one noticed. No one applauded, nor was there any recognition..


No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world. He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars. Two days before Joshua Bell sold out a theater in Boston where the seats averaged $100.

 This is a true story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of a social experiment about perception, taste and people's priorities.

The questions raised:

      *In a common place environment at an inappropriate hour, do we perceive beauty?

      *Do we stop to appreciate it?

      *Do we recognize talent in an unexpected context?

One possible conclusion reached from this experiment could be this:

If we do not have a moment to stop and listen to one of the best musicians in the world, playing some of the finest music ever written, with one of the most beautiful instruments ever made.

How many other things are we missing?

How many special persons pass us by and we do not MAKE ANY EFFORT TO get to know them? 

Click here to download:

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Posted via email from ntho: anthony cerreta

The W3 Winners have been announced and CreateYourOwnVille.com won a Silver!

As Senior Interactive Producer for the CreateYourOwnVille.com campaign, I was responsible for creating the initial campaign concepts, determining the interactive elements, drafting the initial sitemap and budgeting the entire campaign. Additionally I was involved in the creative phone brainstorming sessions between our matrixx team and Johnsonville.

Checkout our award-winning campaign site at CreateYourOwnVille.com

The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, BRANDWEEK, Coach, The Ellen Degeneres Show, Estee Lauder, HBO, iNDELIBLE, Monster.com, MTV, Omnicom, Polo Ralph Lauren, Refinery, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo!, and many others. For more info, and a full member roster, please visit www.iavisarts.org.

The whole team was entered (Johnsonville, Tech by Design and matrixx) for this year’s W3 awards … and won!! With almost 3,000 entries from all over the world, we are very proud to join such rare and talented company!

There were some really awesome winners this year in the categories including campaigns for Gillette & EA Sports – http://www.getaloadofthis.ca/2009/gillettetournament/w3/iebc/, 2010 Ford Mustang – http://focus.firstbornmultimedia.com/?ford_2010_mustang, and many others.

Two Best In Show in Food & Beverage were awarded – both for Coca Cola for http://www.sapient.com/awards/integrated-campaign.html and for www.livepositively.com. Other Food & Beverage Gold went to popular brands such as Kraft, Subway, Coca-Cola Coke Zero, Red Bull, Hershey’s Twizzlers, Pepsi Amp Energy Drink, McDonald’s and Jim Beam.

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