Dream Portfolio

Posts Tagged "Video"

Creative Director for Dream Success Management. Responsible for the design of the logo, company letterhead and the development of this Dream Portfolio website.


Dream Success Logo Design, Letterhead Design & Blog Development

The Schlotzsky’s Big League Clubz promotion has won the platinum award in the Hermes Creative Awards competition for 2009!

As Senior Interactive Producer for matrixx who produced the Schlotzsky’s Big League Clubz campaign, I couldn’t be prouder. The Hermes competition is run by the Association of Marketing & Communications Professionals and is very prestigious/honors the very best of the best creative campaigns.


BigLeagueClubz-HermesCreativeAward-PlatinumWinners
hermesawards.com

In this 14th year of the competition, over 3,700 entries were judged in 142 categories (Publications, Photography, Design, Copywriting, Marketing Collateral, etc). Other premiere brands joining Schlotzsky’s as platinum winners this year in the “Web/Electronic Media” category are Cuisinart, Hormel Foods, Lockheed Martin, Nikon, USPS and Disneyland.

To celebrate the premiere of Schlotzsky’s new Big League Clubz Sandwiches, matrixx constructed an experiential in-store and online UGC social media marketing campaign built around the spirit of america’s favorite past-time, collecting baseball cards.

When customers bought a “Big League Clubz” sandwich at any Schlotzsky’s restaurant, they received a trading card promoting the sandwiches and highlighting the elements of the sweepstakes. Each of the three trading cards featured a different Big League Clubz sandwich. Fans who collected any three trading cards could upload a creative picture of themselves and trade these pictures to the www.BigLeagueClubz.com photo gallery to receive a free, personalized “Lotz Better” mini bat courtesy of Schlotzsky’s.


Schlotzskys
BigLeagueClubz.com

As Senior Interactive Producer for matrixx I lead the creation of the campaign and budgeted, established the graphic user interface and managed a baseball themed sweepstakes with an all-inclusive trip to “See All th Stars” in St. Louis, Missouri at the same time the city hosts the 2009 all-star baseball game. In addition, I also lead the blog, blogger outreach and social network development and worked with a great team to develop the best offline marketing strategy and content.

The online campaign microsite contained many user engaging elements which includes an online baseball advergame, a downloadable Yahoo! baseball scores desktop widget, a “Draft your Friends” Facebook Application and a photo UGC element using a Flickr API key.

Additional experiential advertisements include text-in mobile subscriber lists and a campaign partnership with SimDynasty online simulation fantasy baseball.


Logos & Print Graphics

In addition I was also responsible for creating and analyzing the innovative campaign blogger outreach strategies.


Within the first 30 days of the campaign, the microsite has received thousands registrations and millions of deep brand engagements. Months after the campaign has ended, we are still seeing thousands of game loads each day.


Online Banners & Ads

My first trip to Schlotzsky’s. It was a tough decision, but the Beef ‘n Bacon Big League Clubz Sandwich was probably my favorite. (It’s the bread!)




My trip to Schlotzsky’s in Orange County, CA!

Jennifer Podany explains the steps it takes to completely cover a tattoo using Ferbs Cosmetics Tattoo Undercover.

Video shot using a hand-held Panasonic camcorder in one single full-length shot to prove credibility. Branded & watermarked in Adobe Premiere on a MacBook Pro.


Click the “more” button at the end of the video to watch Ferbs Cosmetics full-length tattoo cover up tutorial video.

Learn more about Ferbs Cosmetics and watch more Tattoo Cover up videos at FerbsCosmetics.com

To develop social seeding efforts that compliment the newly created Dippin’ Dots Forty Below Zero club, Matrixx chose to utilize Facebook Fan Pages as our helpful platform.

As Senior Interactive Producer for matrixx, I manage a team that continues to produce engaging brand content and marketing messages to excite over 800k+ active Dippin’ Dots Facebook Page fans with promotions, give-aways, surveys and polls that further develop the brand while interacting with it’s audience.

Facebook--Official-Dippin-Dots
www.facebook.com/pages/Paducah-KY/Official-Dippin-Dots/17319970564

To celebrate the release of the Universal Studio’s Mummy: Tomb of the Emperor Dragon and further promote the Coby Electronics brand, Matrixx developed an online social networking sweepstakes which included a grand prize trip for four to Universal Studios, Hollywood.

As the Senior Interactive Producer for matrixx, I budgeted and managed the development of the campaign website and our team’s ongoing campaign social networking efforts and analytic monitoring.


men7 sweepstakes
coby-electronics.com

Positioned within many traditional media lanes including Universal Studios and MEN7 Network television advertising, this campaign generated millions of positive impressions, connections, and reviews for all brands involved.

Dippin’ Dots, the ice cream of the future which uses liquid nitrogen at subzero temperatures to produce tiny beads of ice cream, needed a controlled platform for their Franchisee’s to perform local email marketing to their customers.

As Senior Interactive Producer for matrixx, the solution we developed was the “Forty Below Zero Club” – an online club full of fun, games and free ice cream on your birthday.


040Help copy
Dippin’ Dots 0/40 Club

In addition to continued marketing efforts to promote the club, ongoing maintenance has continued into 2009 which includes the ability for members to join the 0/40 Club at www.DippinDots.com, play games, update their preferences and select their favorite Dippin’ Dots locations.

matrixx is an award-winning social media production company that specializes in engaging online branded entertainment and brand management. We are experts at driving traffic and sales through social networking and word-of-mouth marketing buzz. Our efforts produce and blend usage, product features and messageing so that it is completely organic to the viewer and can’t be skipped.

Quickly becoming an award-winning Senior Interactive Producer for matrixx, some of my key attribute’s include my passion for artificial intelligence and use of cognitive psychology throughout my work. I have successfully budgeted, planned, produced & managed simultaneous social media marketing campaign pitches, strategies and website development projects.


matrixx
matrixxpictures.com

Clients and brands include Dippin’ Dots, Ameresco, Mummy: Tomb of the Emporer Dragon, Schlotzsky’s, Johnsonville, Chiquita Smoothies, Challenge Dairy, Save-A-Lot & many more.

Key Achievements:
• Platinum Hermes Award Winner for Schlotzksy’s: BigLeagueClubz.com campaign. (Senior Producer)
• Silver W3 Award Winner for Johnsonville: CreateYourOwnVille.com campaign. (Senior Producer)
• Successfully budgeted, managed, implemented and analyzed simultaneous interactive marketing campaigns.
• Contribute to the agency’s interactive capabilities in new business pitches.
• Discover, Identify & Produce new technologies, applications and procedures for the benefit of the industry and brand.
• Design and implement agency’s interactive processes, GUI concept designs, project documentation templates and banner ads.
• Perform first draft of legal documents and create vendor compliance manuals based on retail specifications.
• Procurement of Analyitics, SEO/SEM results, Ad buys & Social Networking ROI for client and case study.
• Client consultation on on User Trending, Social Networking, Blogging and Web & Application Development.
• Train and mentor clients, Emerging Media staff and interns on industry best practices.


Ferbs Cosmetics Tattoo Undercover promotional branding video.

Edited by ntho with music by dj Aske from askebeats.com.




Conceal Your Image – video powered by Metacafe

LA Street Starz rapper Kadeve freestyles in front of the camera.

Video shot using a hand-held Panasonic video camcorder. Music produced by ntho & Push using a Korg Triton Extreme Keyboard, a Korg Electribe RmkII drum machine and Ableton Live on a MacBook Pro.

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